Building a Snow Empire: Barbara Sanders on Magazine Publishing, Membership Clubs, and Clean Tequila

In this episode, the Ski Moms sit down with Barbara Sanders, the dynamic founder and publisher of The SNOW Magazine and creative force behind Snow Society and Snow Tequila. Based in Aspen, Barbara has been shaping mountain culture for decades, starting as a ski instructor and evolving into a multi-faceted entrepreneur. She shares her journey from teaching skiing at Mammoth and Aspen to launching a glossy lifestyle magazine that celebrates the glamorous side of ski culture. Barbara discusses her exclusive Snow Society membership club that offers unique ski experiences, plus luxury ski trips to destinations like Portillo and Courchevel. She tells us the story behind Snow Tequila, a clean, female-owned tequila brand she co-founded. Throughout the conversation, Barbara provides insider tips for visiting Aspen with families, discusses the importance of ski fashion, and shares her philosophy on entrepreneurship and following your passion.

Keep up with the latest:

• The SNOW Magazine: thesnowmag.com
• Snow Tequila: snowtequila.com

Notable Quotes:

On Following Your Passion: "When you feel something in your heart that you're passionate about, you can do anything. And it is. It's a question of just doing it, believing in yourself, reaching out to people. Everyone knows somebody who knows somebody who can help and support."

On Ski Fashion Philosophy: "You'll never, you almost never find me in black. I'm not going to a funeral. I'm going skiing. So I like bright colors and fun and I like to push the envelope, so it's always something different."

Participating destinations include:
🏔️ Steamboat 🏔️ Winter Park Resort 🏔️ Arapahoe Basin 🏔️ Palisades Tahoe 🏔️ Mammoth Mountain 🏔️ Big Bear Mountain Resort 🏔️ Snow Valley Mountain Resort 🏔️ Stratton Mountain Resort 🏔️ Sugarbush Resort 🏔️ Snowshoe Mountain Resort 🏔️ Crystal Mountain 🏔️ Schweitzer Mountain Resort 🏔️ Deer Valley Resort 🏔️ Solitude Mountain Resort 🏔️ Tremblant Resort 🏔️ Blue Mountain Resort

Join us at the Snowbound Expo in Boston at the Menino Convention & Exhibition Center from November 14-16, 2025. Get your $5 day passes or $10 weekend tickets with code MOMTRENDS10 here.

SHOP HERE

Use Code SKIMOMS for 15% off all labels. Code is not valid on sale items or stamps. Other restrictions may apply. 

Transcript

Nicole: Welcome back to the Ski Moms Podcast. It's season five and we're hitting the slopes. We're sharing real unfiltered stories of motherhood on the snow. From conquering the bunny hill with toddlers to squeezing in your own powder days, this season celebrates every type of ski mom.

Thanks for joining us. We've got a great season lined up and be sure to subscribe so you never miss an episode.

The Ski Moms are delighted to have Barbara Sanders with us today. She is the founder and publisher of Snow Magazine and the creative force behind the Snow Society and Snow Tequila.

She's based in Aspen and she's been shaping mountain culture since her early days with the Aspen Ski Co.

She's equal parts entrepreneur, adventurer, and she's known for her bold style, big ideas, and love of all things snow. Welcome, Barbara.

Barbara: Thanks so much for having me.

Nicole: We always love to talk, start our conversations with an origin story.

Was it love at first sight when you saw the flakes flying? Were you a late in life learner? How did you find your way to the mountains?

Barbara: So it was an early passion. I started skiing in Mammoth when I was 5 years old. My parents taught me how to lie very early so I could get into ski school and they could ditch me for the day.

I grew up in la, but I was lucky enough to ski five days every month. My dad would close his office and we'd go skiing. It was just a passion.

And I have actually have a friend today who's still mad at me for all the, all that time I, I skipped out and went skiing.

Sarah: Did you also have to lie to miss school or were we just lying to get into ski school?

Barbara: Just to get into ski school school. Knew we were going skiing and those were in the days where we didn't know about sunscreen. So, you know, it was pretty obvious.

Nicole: You went skiing,

so you found your way to Aspen. Tell us a little bit about that story, how you migrated from LA to the mountains as a permanent home.

Barbara: So after college I,

I went to Mammoth, spent 17 years there and the Sierras are really always going to be home to me.

But I got invited to come work on Aspen Mountain Ski School by Tony Fry. And I was like, okay, why not? It's time for something new.

And you know, it was a really great move. You know, Aspen's an amazing town and,

and the world comes here.

So it's really, I love that because I love traveling the world and I love that the world comes to Aspen.

Sarah: What were you doing for the 17 years in Mammoth So I was teaching.

Barbara: Skiing, and I was a supervisor on the ski school and.

Sarah: Tell us. So that was the first chapter of your career. And then there was a lot more in your intro. So I want to hear more about what you've been doing in Aspen and all these different businesses you've started.

Barbara: Well, for a while, I was involved with Ski TV and espn, NBC. I worked with World cup skiing coverage.

I started writing back in the day for Skiing magazine with. I did a segment with.

It was called Private Lessons, and I did it with AJ Kitt for two years.

And I was the pro and he was the racer. And we kind of compared to,

you know, drills and things like that that we. From our different perspectives that we thought were important for skiers as they develop. So I did that in the, I guess, late 90s, early 2000s.

And. And then one of my clients in Aspen was asking me what I thought about ski magazines, and we'd been drinking some lunch. Is it drinking some lunch?

Yeah, I guess we were drinking some wine at lunch. Then we went up the gondola. And I was thinking. And I was like, well, you know, none of the magazines really talk a lot about fashion or a lot about lifestyle.

They're very sports specific.

And that was my passion and skiing around the world and things like that. So I wanted to.

I was like, well, if I had a magazine, that's what I would do. And then he surprised me and said, well, why don't you pitch me? And I was like, are you serious?

And he said, yeah.

So he had started. It was Terry Snow, funny enough. And he had World Publications,

which had just merged with Bonnier.

And he started his first magazine, which was Water Skier Magazine. He said, I was a pro water skier, and I was able to do this based on passion. And you have a lot of passion.

You have a lifetime in this business,

so why not?

And I think everyone in the business was freaking out. They're like, oh, my God. Terry's letting his ski instructor start a magazine.

And the early days were crazy. I. I went with my friend Joanie to Vegas to the trade show that used to be there. And they'd be like,

so tell me about your circulation. And I'd say,

I don't know. When it's cold, I'm kind of cold.

You're like, no. How many copies do you print? I mean,

I was as green as green could be, but, you know, I had that passion. And, you know, I'm still here 18 years later. So it seems to have. It seems to have worked well.

Nicole: For those who haven't picked up the magazine, I would say, you know, do it when you can, asap. It is a glossy, old school divine magazine. Like the days that, where you used to, you know, cut spreads out and put them on your wall because they're so beautiful and inspired.

Did you find your voice and your vision right away with this magazine? Because I've only known it, I guess it's been on my radar for probably five or six years since I started going to Aspen.

Did you find your voice and your vision right away or was it an evolution?

Barbara: Well, my dad was a photographer. Well, he was an ophthalmologist, but he was also a photographer. So I really got a schooling on how to see and photography and things like that.

So I feel like I've always been super visual.

I'm a visual learner. I see someone skiing well, I want to follow and mimic and.

But it definitely. I learned so much through the years and I am not the same person I was 18 years ago. So it's,

it's been a journey and I am lucky enough. I have an amazing editor, Leslie Woight, I work with phenomenal writers.

I have a two time Pulitzer Prize winner, David Tribman, who works for me,

who writes for Snow.

I have a great crew that we work with all the time. Leslie Anthony,

Matthias Fredrickson, we work with a lot.

We just have a really great team of people on the magazine and I'm so fortunate and I love their work.

Sarah: And what would be just some examples of the types of stories and content we would find in Snow?

Barbara: So lots of fashion.

I shoot 14 to 16 pages of fashion editorial this year because it's Milano, Cartina Olympics. I ended up shooting in Milan and I had, I'd wanted kind of a western feel because a lot of the ski clothing had fringe and had this western feeling.

And I found Cowboy Land just outside Milan.

Most of my friends from Italy have never heard of it, but it's a very cool place.

So we did a day at Cowboy Land and then we did a day in studio.

So we shot everything this year in Milan.

We also shot one of the best skiers in the world, Lucas Brathen, who's kind of famous for dancing samba. He's the face of Montclair,

dancing samba in the finish line. So he lives in Milan. So that all worked out well.

And then we'll do features of skiing around the world. We'll talk about wellness wherever we have an inn. So snow is not the place to go. For information, you know, go to the Internet.

If you need to know that Aspen has four mountains.

We're really sharing insider stories and letting you meet the people that are part of this world.

Can I give you a scoop?

Nicole: Okay, so we'd love a scoop. Let's hear it now.

Barbara: I'm going to la and we have Chelsea Handler, who's going to be on the next cover.

Nicole: I love that. So for those living under a rock, Chelsea Handler is a very devoted skier. On her birthday, she has done naked skiing as an annual celebration. And this, I think this past year, maybe she just turned 50.

I think they did wear swimsuits, but she tried to get the most women in a bikini coming down the mountain.

I love her energy.

Barbara: She is amazing. I've been a huge fan for a long time. You know her new book,

I'll have what she's having. She has her picture with a ski hat and goggles.

And I love her ski stories when she tells them. They are so funny. So really excited about this collab coming this week.

Nicole: I like what you were saying. It is not Google. It is. Your content is not only inspirational, but it's also kind of evergreen because the glamorous fashions that you're evoking through your images hearken back to, you know,

the glam days of skiing, you know, back in the the 60s and a little bit in the 80s when, you know, people were wearing outfits to head to the mountains because they looked great with the magazine, where is it distributed?

How would somebody come across it and find it? And is it on? You know, can we find images online as well?

Barbara: So it's both a print and digital magazine. I distribute across the top ski resorts in North America.

And I have a separate magazine called Snow the Alps that's in Europe.

And mostly you'll find it in the top resorts in room in market.

You can also find the magazine on thesnomag.com, so you know, it's advertising based. So I want to make it easy.

I send to first class airport lounges. I send to over a hundred different retailers. So I want people to be able, who are passionate to be able to find the magazine.

Nicole: The magazine's been running successfully and you can't be stopped with just that.

You've got to layer in other entrepreneurial efforts as well. You're the founder of Snow Society. Let's start there. What is that and what do we need to know about it?

Barbara: So the Snow Society is a private membership that some of my friends convinced me to start out of. COVID I'd been Thinking about doing something like this for a long time and to make the magazine more of an experience.

And I decided to pull the trigger. So I started with founding members. Now I have, I think I have over 110 members. People pay $1,500 to join,

and I do a demo day where people get to ski with the likes of Bode Miller, Travis Ganong, you name it. We get to try all the new skis.

I connect the dots with a lot of my advertisers. So,

yeah, if they're coming to Aspen to do something special,

I'll invite my members and I do ski trips around the world. So I've taken my members to Portillo in Chile, I've taken them to Lech in Austria,

Courchevel in France, the Dolomites, of course. And this year we have a group going to the Olympics in,

in the Dolomites in Cortina.

And, you know, I feel like anyone can be a travel agent, anyone can book people and take them, but I,

I connect the dots in a unique way. So when we're. Our trip to Cortina,

Montclair has a special apresque party for us in Cortina.

Jet Set's putting on a party for us, you know, so we have extraordinary experiences a lot because of the tourist boards I work with, I work very closely with Austrian tourism and, and those things line up to make, you know, a pretty amazing experience.

We've skied with Axel Lund Svindal on trips. My members have skied with Julia Mancuso. It's kind of the magic comes together.

Sarah: And about how many people would you expect on one of these trips?

Barbara: The biggest trip ever was 15.

I like them 10 or less because it's, it's better when it's more intimate and it's, you know, I want to really take care of people.

Most of the people I really know and know well. So it's not a big surprise.

You know, I know what, what they love already pretty much. But yeah, I like the small group situation. But I also do custom trips. I have, you know, I'm sending a group, a member to Naseko this year because I did a Naseko trip last year and so I do things like that for the members as well.

Nicole: And do you have to have a referral or private invitation to join or is anybody welcome to join?

Barbara: You know,

generally how it's worked is a member has recommended them.

You know, otherwise they would reach out and speak to me because I want to make sure it's a fit you know,

it's one of those things that,

because some of it is, people go, well, what do I get?

It's not just. You're not just buying a set of steak knives. It is very experiential and I do everything I can to, to connect the dots and, and if people want something special like, hey, my,

my kids are really into ski racing. They want to ski just with Julian Mancou. So I'll be like, let me call Julia. Let me see if I can hook that up.

So it's things like that.

Sarah: And what does the demographic look like of this membership?

Barbara: You know, it's interesting. I was thinking it was going to be more in the beginning, I think it was a little more people like 50, 60. But I would, I do have a lot of young members, which I love.

I would say probably 28 on up.

Nicole: Speaking of 28,

you also launched a tequila brand.

Tell us about Snow Tequila.

Why enter into this, which is a little off piste for the other things that you've developed.

Barbara: It is very off piece. Double black, diamond.

Well,

my son was invited to Cabo one, one time and his friend Moritz, his mom Katrina said because she has a place in Cabo, said, I want to start a clean tequila company and I want to call it Snow.

She's German and she thought Snow is the most beautiful thing she could think of.

And my son starts laughing and said, well, you should talk to my mom. She Snow everything.

So we teamed up and we've been doing this for a while and we have,

yeah, Krystalina Reposado. We're launching a mountain bottle very soon that we're really excited about with mountain peaks in the cap and we're in Sofi Stadium. It's really starting to happen for us.

We're it, it, it takes, it's taken a little bit of time. It's one of the hardest things I've ever done.

Sarah: Well, I love that your son's friend is named Moritz. I think that's just a perfect name. But was this another example? It didn't sound like you had any background in alcohol and beverages.

So you just figured it out again?

Barbara: We figured it out. So back to Moritz. Well, his mom, Katrina, my partner, she has four kids and they're all named after ski resorts. So she has Moritz, Chamonix,

Brighton and Soleil from the Port du Soleil. So it was kind of. We were meant to be together because there was someone as Ski and Snow focused as I was.

It is really. It's a very male dominated business and we are female owned and operated. We have a female Maestra Tequilara. We're working with Ana Maria Romero, who is really a big name in the business from Mi Genta and Volcano Mierra.

You have women doing our packaging and bottling. And so that's a big part of our story. Being clean is a big part of our story.

And we're launching in Europe this year because they really get apres ski.

Nicole: Well, I love this energy, Barbara, that you just don't wait for an invitation. You make the party around you and invite others. And I think the ski moms can learn a lot about that.

We have a lot of founder stories that we share here.

And as a founder who's now launched successfully, at least three. Three things that we know of.

What would you tell some of the women who maybe have an idea and they're not quite sure about when to launch, how to launch, how would you inspire them to just get started?

Barbara: When you feel something in your heart that you're passionate about, you can do anything.

And.

And it is. It's a question of just doing it,

believing in yourself,

reaching out to people. Everyone knows somebody who knows somebody who can help and support.

And it's a journey.

Nothing happens, you know,

yesterday, even though I wanted to happen yesterday.

And it's. But when you're passionate, you have that great energy and. And you can do it.

Sarah: So you've got a lot going on right now between all these different businesses. What does your day look like? And how do you keep all these moving?

Barbara: It's a little. My day is crazy. I also.

I'm publishing a book in two weeks.

It's called the Condor A Woman's Journey out of Exile. And there's a ski element. So it's the story of my friend Pam,

who sadly passed away from cancer two years ago. But she grew up in Chile during the years of the Pinochet dictatorship.

And you read the book, you hear her story and everything that happened in her life,

but a crazy twist and turn. She ended up working in Portillo, meeting the tuners for the U.S. ski team and becoming the only female ski tuner ever for the US Ski team.

She won a Europa cup with Steve Nyman.

So it's her story and it's really crazy. So it's gonna be. You'll see, we're writing about it in snow, and you'll see it on our channels. The Condor Prophecy. I have.

I am spinning a lot of plates, and I just try to keep them spinning so I can run away.

I have. You don't even want to see my desk. I have like post it notes everywhere. It's, it's not good,

but it's the reminder of like, oh, book cover approval. Okay. Yeah, I did that. Okay. Oh, I'm doing this social media shoot. I need to get a package from that modeling agency.

What else is there?

Oh, yeah, I gotta pick up some, some prints today. So,

you know, that's kind of how I run.

Nicole: When you are in season there in Aspen, are you carving out time to make sure you still get to physically experience the snow and the reason that drew you into this business to begin with?

Barbara: 100%. Well, I still teach skiing on Aspen Mountain part time, so I think I gave them 160 hours this last winter.

So I'm skiing with some of my favorite people. It's people I've skied with forever.

And yeah,

I can walk to the ski to the gondola in less than 10 minutes. And so I teach skiing so I get a pass in a locker so I can just run there and throw in my boots and hop on the gondola.

Sarah: And are you teaching adults, children, everything?

Barbara: Mostly adults because it's mostly people I've skied with for so many years. So it's parents, grandparents,

but it's, it's more adults. I would say overall,

I'll teach my, my son's kids.

Nicole: And with your insider's knowledge of Aspen, is there sort of an insider's tip? Because obviously Aspen can get, it can get very expensive.

Are there any tips of like, you know what?

People don't know this, but when you come in, you know,

the first week of April, not only will you get good snow, but you'll be able to get a table. Are there any things like that that you'd want to share with our audience?

Barbara: Well, what you just said is a hundred percent right. You know, you're coming at Christmas or Presidents Week,

it's busy and it's crazy and it's hard. You know, I have friends who set an alarm for the 30 day reservation mark and sometimes they still don't get it. So,

you know, it's just really tough. But the more you get to know people and make the connections. So like with my club, if they say, oh, I really want to go to Aosta for dinner, I'm going to call Sam and say, hey, one of my members, can you squeeze them in or,

you know, I'm a huge fan of Wayan in Aspen. It's a new restaurant that just landed this year and it's beautiful, it's French, Indonesian, and, you know, so I'll call Raf and see what I can make happen.

But it's.

So things work that way. But yeah, if you come in, you know, late March, early April,

the snow is usually still amazing, and you can go places and enjoy it. It's not,

you know, getting reservations in many places. Aspen, Niseko. I'm, like, gearing up to get reservations for this one client because it's harder than anything else I do than. Than hiring ski pros, than making all the bookings.

So, you know, that's. That's what's tough in some of these places.

I mean, I have a member who joined my club because he wanted to go to Bagatelle in Courchevel,

and I helped him get lunch reservations at Bagatelle.

Nicole: Membership paid off right there.

When we are, we're thinking about Aspen, and we're thinking about, like, bringing a family there because we do have moms with younger kids.

Would you say, you know, would you steer them right to Snowmass? Would you say, spend a day trip at Buttermilk? Or do you think we can make a great time of it it in more of the village and right at.

Sarah: At.

Nicole: At the big mountain?

Barbara: It really depends on the level of the skier. For very young kids who haven't skied before, I think Buttermilk is amazing.

They have that great new center they have. It's very safe and enclosed. They have great instructors because, you know,

getting kids. I was one of those moms. I put my poor son Micah on snow at six months. The first time he ever stood up in his life without holding onto a table was in on skis because the boots held him up.

I have a picture of him with the little bottle in his mouth, in his hands, because, you know, I'm just that person. But, you know, you want kids to like it, actually,

so having that great experience,

I think that they can have a Buttermilk. And also at Snow Mess, I would. I would definitely focus on those two. For kids learning to ski when they're better, Misha has an amazing program at Highlands.

And then when they're ready, they can ski Aspen Mountain. But if they go too steep too early, they get really defensive.

So you want snow and skiing to be fun.

You, you know, hot chocolate breaks are a big part of what's going on. You know, I've taught skiing my entire life, like, for over. I don't even know, want to do the math.

And year round, I taught New Zealand, Chile,

and, you know, I remember those times sweating and swearing Putting my son's ski boots on. And it was like, okay, I gotta take him to ski ski school.

Sarah: So all of the mountains there,

if, if we're not familiar with them, would you say, are there, there are options to hire guides to get more familiar with the terrain?

Nicole: Yes, that's something you'd recommend.

Barbara: You have a great ski school. And you know, the benefit of hiring a pro, we did a story on this last year, is that this pro is also your access to helping you get into restaurants.

Oh, you have a problem with your boot. Let's go see Mosh.

Let's get something dialed in there.

Oh, you need a new outfit. Let's go to Gorsuch or Performance or Miller. You know, let's. These are,

these are, you know, what a good guy does is, is it's full circle.

They're helping you with everything that has to do with skiing.

Nicole: You touched on a topic that's very important to me is the shopping and fashion scene in Aspen. It is like nowhere else. And I always tell people, you need to build in half a day to people watch at least while you're there.

You know, you need to get an outdoor table by a heat lamp and just watch the world go by.

Do you have favorite places? So somebody's making their first trip so they can get the right clothes to.

You don't want to blend in Aspen. You want to. You, you stand out by being too boring.

So you blend by having some pieces that are statement pieces. Where would you send a visitor to make sure she can get those pieces?

Barbara: Well, I would say if you're looking for something, I shot this great outfit of Cordova this last year. Miller Sports for sure. Or Tony Seiler there.

Goldberg is another brand I love. And you can go to both Performance Ski and Gorsuch for that.

I really, you know, Montclair is building a brand new store in Aspen. So there you can get that there.

Another kind of small brand that I love and they have a store in Aspen is We Norwegians.

And you go see John there and he'll take good care of you.

You know, it's. But you can't go wrong, you know, if you're at Miller Sports, Ted's going to help you out and get you dressed. Lee, the same thing at Performance and the team at Gorsuch, you know, they'll look after you and you can check out all the brands in snow and see what you like.

This is some news this year. Kiton, the luxury brand, they have a really cool ski line this year. We were Lucky enough to shoot that in Italy.

So, you know, you can go see Mindy and she'll, she'll get you dialed in and the latest at Kitan.

Sarah: And if we were looking for you out on the slopes, like, what is your go to outfit look like?

Barbara: You know, I, I change it up a lot.

I,

you know, I have this favorite outfit from last year's Rossignol line that Castelbajak. You know, I am. You'll never, you almost never find me in black.

I'm not going to a funeral. I'm going skiing. So I like bright colors and fun and, and I like to push the envelope, so it's always something different. But I, you know, I do like that it's well made and it's,

it's warm.

Definitely warm.

Nicole: Yeah, let's, let's dispel the notion that just because something is beautiful that it's not going to keep you dry and warm as well. I think, you know, the brands that you're mentioning, Montclair and Goldberg, I mean, the pieces that I have from them keep me just as warm as, like,

your, you know, everyday piece from basic brand. They're technically superior brands as well.

Barbara: They really are. They have fit, wired. I mean, when you're this size, you're this size, and it's, it's, you're good to go and you're really warm and.

Nicole: Agree or disagree, you ski better when you look good.

Barbara: Agree 100%.

But there are days, you know, I feel like, God, am I, do I, am I? Do I have the chutzpah? You know, certain outfits, you know, they need a lot of energy.

We had this yellow suit on my cover last year and from Rosie, and I definitely had to feel like. Yeah. When I was wearing that suit.

Nicole: Love it. Absolutely love it. One of your taglines when we were looking, doing our research on you, is that you are a, quote, big mountain table dancer. You've got to explain what that means and also how important is apresky to you and your lifestyle.

Barbara: Well, apresky is everything. And the snow, tequila, you know, skiing, the party, a lot of it started in my Portillo days. And dancing on tables there in Europe, people don't think twice.

Now we've gotten a little suit crazy, and everyone's, like, trying to pull you down off the table.

You know, I got a little carried away in Portillo in the days and I broke a table or two, so I was banned for a while from the table, so I had to start swinging from the chandeliers.

You know, there's still nothing better when the mood hits. Not when, you know you're forced to do it or they turn on the music high, but when you're just feeling it and you just get out there and it's, you know, it's a little of the uns oons, but it's just.

It's just seizing the moment.

Sarah: That's amazing. So is there a certain spot we would find you table dancing now in Aspen?

Barbara: You know, they cramp your style so much. I snow lodge. They.

The snow lodge,

they let you go more other places, you know, they see you get up and they run right over to tell you to get down.

Sarah: So more in Europe then we can.

Barbara: More in Europe.

Sarah: We'll see you in. In. In Italy.

Nicole: You know what I'm talking about, Barbara, over at Highlands, they would have, like, the champagne popping.

Barbara: Cloud nine. Yeah.

Nicole: Cloud nine.

Sarah: Yeah.

Nicole: Is that. Does that still exist?

Barbara: Yes, still cloud nine. It's still going strong with the.

Nicole: The tequila. When you're talking about it being clean, let's take a minute to explain what that means.

Barbara: Tequila, as it's evolved and has gotten so. So popular, people have been putting a lot of additive.

So even though the bottle says 100% agave, it's not 100% agave in the bottle. So there's been multiple lawsuits from very famous brands.

So it is,

you know, we feel it's important to stay true to having 100% agave in the bottle.

Sarah: And where can we find snow tequila if we want to try it?

Barbara: You can go to our website,

snowtakila.com.

and I can give everyone who's listening a special code, Snow friend. And they get 15% off,

capital S, capital F. And then we're at the liquor store in Aspen, at the grog shop, and at Roxy's,

we're at. Where else are we?

Well, we just. We just opened Beaver Liquors in Beaver Creek.

We're at Riverwalk. We're. We're. We have more on premise than off. But as people are really starting to like our tequila,

we need to have more liquor stores that have our tequila.

Nicole: Are we drinking it neat? Are we drinking it, like, mixed with something or. As you like?

Barbara: It's kind of as you like it, really. It's meant. Because it's a reposado, so it's aged for six months.

And we do crystallinos because we don't want brown snow.

So we're always going to do crystallinos, which means it's filtered with charcoal. So that's an added,

you know, we like to say we have a wellness story, but it's. We're not saying, drink alcohol. It's good for you. We're saying if you're choosing to drink alcohol, this is one of the cleanest choices you can make.

So it's filtered with charcoal,

and that's why it's clear.

But it is an aged spirit, which gives it a lot of nuance and flavors.

And, you know, as like, our mountain bottle will have a crystallino anejo, but it will still stick with the crystalinos.

Nicole: So when it comes to apres ski. So you would be drinking your snow,

you'd be finding a table where you could dance with some inspired music.

And would you be drinking it neat, or would you be, you know, mixing a classic Barbara cocktail that we need to know about?

Barbara: I like it both ways, you know, and our favorite accessory is the Schottsky,

because nothing gets a party going faster than the Schottsky. You gotta bring friends. You can't Schottzki by yourself.

So I'm a big fan of the Schottzky,

but I like the some of the mixologists. We're at a bar in Manhattan Beach X Speakeasy, and he has made the most crazy cool cocktail.

So I love seeing what different mixologists do with our tequila.

It's amazing. We have a signature cocktail of Snow Spritz, which is really light and easy to drink,

but we have plenty. We have an we cut one we call an Aspen 75,

which is our take, or a Snow 75, which is our take on the French 75.

So there's if on our website, we have a whole list of our favorite cocktails.

Sarah: Those all sound great. We'll check out those recipes and we'll link to them, and Nicole and I will definitely try them.

Just have to get our hands on some of the tequila.

That's amazing. I didn't even know that there was something clean tequila.

Not clean tequila.

Nicole: I want to get advice for the proper way to shot ski without getting it all over everybody, because I've seen some, like, messy situations with the shot skis.

Barbara: It's about the timing. You know, we did an event at Le Depot in Park City,

and I think they got everyone all lined up up on their upper balcony, and they timed in 1, 2, 3. And, you know, it's like, everyone drink on three. Everyone chip on three.

Nicole: Barbara, this has been such a fun conversation. And for anybody that says, you know, motherhood and fun in the mountains cannot coexist,

you are living proof that it can definitely happen. So when we want to find more about your adventures and your travels, where can we go to find out where you are at any given moment?

Barbara: Oh, I need to get better myself. I have an amazing gal, Andre, who does our social for Snow, Tequila and Snow magazine, so that's probably the best place to go. I I am the snow fashionista,

but I I still haven't even posted from like July. I've been too crazy and I have Andriana who does everything so well so I let. I let her handle that.

Nicole: Well, Barbara, thank you so much for your time today and for keeping it chic and fashionable in the mountains and making sure that skiing never gets too serious and is always infused with a great amount of fun as well.

Hey ski moms.

Speaker D: We hope you enjoyed today's episode and got some great tips for your next family ski adventure.

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